The whole loop, inside your Shopify admin. A customer’s question goes in. A page buyers find you through comes out. Every screen here is the real interface, carrying a demonstration store’s data.
In the admin
On your store
| Request sent | Reminder sent | Status | Reviews | Action |
|---|---|---|---|---|
| 1d ago | – | Asked | 0 | Send request again |
| 1d ago | – | Asked | 0 | Send request again |
| 5d ago | 1d ago | Reminded | 0 | Send request again |
| 5d ago | 1d ago | Reminded | 0 | Send request again |
| 28 Jul 2026 | 31 Jul 2026 | Reviewed | 1 | Send request again |
| 24 Jul 2026 | 27 Jul 2026 | Reviewed | 1 | Send request again |
Every review in one desk, sorted by what needs you first.
Peeled at the edges on day three. Not what I paid for.
Arrived with the seal broken. I did not want to risk using it.
Charged twice and I have opened a dispute with my bank.
Two weeks of wear once I got the prep right. The instructions could say more about it.
Third order this year. The balm is the reason the wraps last.
Two weeks of wear once I got the prep right. The instructions could say more about it.
Thank you, Chris, two weeks is exactly what the kit is built to hold. The difference is nail prep before gel wraps: a quick buff and a wipe before the base layer, and the set stays put. We have rewritten the instructions so that step comes first.
246 chars · in the HTML, not the JavaScript
Why shoppers bought each item, captured on the post-checkout Thank-you page.
Third time ordering this shade. The last set lifted at the edges by day four, so I am hoping this batch is better.
Order 1204 · captured at checkoutBuying it as a birthday present for my sister, who has never done her own nails before.
Order 1203 · captured at checkoutInject search-gap keywords and brand concepts into your AI replies and Q&A answers at scale.
Pick which published replies to rewrite, then calculate the estimate.
| Rating | Include |
|---|---|
| 5★ | |
| 4★ | |
| 3★ | |
| 2★ | |
| 1★ |
Original tone, length, and emphasis are preserved for all included ratings.
Filters changed · recalculate.
Calculate estimate6 products
Lumi Gel Wrap Kit
£38
4.6 (1,248)
Lumi Gel Wrap · Nude 04
£16
4.4 (312)
Studio Base Kit
£24
4.2 (187)
Finishing Balm
£12
4.8 (96)
Lumi Gel Wrap · Slate 11
£16
4.5 (74)
Lumi Gel Wrap · Ash 07
£16
No reviews yet
In this page’s own HTML, from your repliesnail prep before gel wrapshow long gel wraps last on short nailsMarked below in clay. On the live page they are ordinary sentences, which is the point: a crawler reads the page it is served.
Gel wraps
£38
4.61,248 reviews
From customers
Frequently asked
How long do these last on short nails?
On short nails most people get eleven to fourteen days, a little longer than on long nails because there is less edge to catch. If you are asking how long gel wraps last on short nails, file flush with the fingertip and cap the free edge with the balm: that is the step that buys you the extra days.
Do I need a UV lamp, or do these set on their own?
Can I take these off without acetone?
Recently reviewed
2 hours ago
Third order this year. The balm is the reason the wraps last.
Dana K. · verified purchase
2 more landed today
Lumi Gel Wrap Kit£38
Finishing Balm£12
Delivery£0
Total£50
Pay nowEvening. The replies drafted while you were out, and what is still waiting on you.The request went out with the parcel. The quiet ones got one reminder, and nobody was asked twice.A four star lands. The draft answers the customer, and carries the phrase buyers search for.Why each shopper bought, captured at checkout, waiting to be read against the review they leave.Last spring’s replies are rewritten for the words buyers use now, without losing your edits.Every card in the collection carries its rating, in the page itself, before a shopper has chosen anything.The rating under the title, the customers’ own photographs and video, the reviews, and your reply under each one.A recent review beside the total, where a hesitant shopper decides.The same widget in three shops. Colour, corners, type and spacing come from each store’s own theme.
Requests on your schedule. Reminders for the quiet ones. Nobody asked twice, no review left uncollected.
| Request sent | Reminder sent | Status | Reviews | Action |
|---|---|---|---|---|
| 1d ago | – | Asked | 0 | Send request again |
| 1d ago | – | Asked | 0 | Send request again |
| 5d ago | 1d ago | Reminded | 0 | Send request again |
| 5d ago | 1d ago | Reminded | 0 | Send request again |
| 28 Jul 2026 | 31 Jul 2026 | Reviewed | 1 | Send request again |
| 24 Jul 2026 | 27 Jul 2026 | Reviewed | 1 | Send request again |
One desk, sorted by urgency. Drafts in your voice, the search phrase underlined, the declined terms shown. One and two star replies never carry phrases.
Every review in one desk, sorted by what needs you first.
Peeled at the edges on day three. Not what I paid for.
Arrived with the seal broken. I did not want to risk using it.
Charged twice and I have opened a dispute with my bank.
Two weeks of wear once I got the prep right. The instructions could say more about it.
Third order this year. The balm is the reason the wraps last.
Two weeks of wear once I got the prep right. The instructions could say more about it.
Thank you, Chris, two weeks is exactly what the kit is built to hold. The difference is nail prep before gel wraps: a quick buff and a wipe before the base layer, and the set stays put. We have rewritten the instructions so that step comes first.
246 chars · in the HTML, not the JavaScript
Questions buried inside reviews, lifted out, answered, published. Every answer is one more thing a search can land on.
Questions customers asked, lifted out and answered once.
How long do these last on short nails?
Do I need a UV lamp, or do these set on their own?
Are they safe to put over gel extensions?
Does the finishing balm work with other brands of wrap?
Can I take these off without acetone?
AI draft answer
On short nails most people get eleven to fourteen days, a little longer than on long nails because there is less edge to catch. If you are asking how long gel wraps last on short nails, file flush with the fingertip and cap the free edge with the balm: that is the step that buys you the extra days.
Publishing adds this answer to the product page and updates its FAQ schema.
A review lands at 3am. A draft exists minutes later, held for your approval. When it should not speak for you, it writes nothing.
Two sources, one sentence: what buyers actually type into Google, and the messaging your marketing team has already signed off. The engine weaves them in, shows what it declined, and keeps them out of one and two star replies.
A reply can also name the product that answers the question next. When your terms shift, the engine re-weaves replies you already published. Nothing goes live until you approve it.
That is the loop. Free to start, no card.
A reply from March was written for March. Other tools measure whether old replies still work. This one rewrites them.
Pick a time range. The engine rewrites your old replies to carry the words buyers search for now, weaving them into what you already wrote and keeping your hand edits — unless you ask it to start again from scratch. You see the estimate before anything runs.
Inject search-gap keywords and brand concepts into your AI replies and Q&A answers at scale.
Pick which published replies to rewrite, then calculate the estimate.
| Rating | Include |
|---|---|
| 5★ | |
| 4★ | |
| 3★ | |
| 2★ | |
| 1★ |
Original tone, length, and emphasis are preserved for all included ratings.
Filters changed · recalculate.
Calculate estimateWeaving a search phrase into a reply to an unhappy customer would be a bad look. It is the first thing anyone asks. So one and two star replies stay out of every run, unless you switch them in yourself.
How it knows whenIt is plugged into your Search Console, watching how shoppers find each product and tapping you on the shoulder the moment one slips.
Review performance and keyword rankings, per product. Which replies are earning.
One drafted summary per product, held for the same approval as a reply.
Read and leave reviews on the product page, in your Shopify theme’s own colours.
Shoppers get their answers on the page instead of leaving to look.
Recent reviews at checkout, where a hesitant shopper decides.
The Reviews widget above is a setting, not a theme you buy into. Six layouts, two directions, three densities, drawn here rather than named, because "masonry" means nothing until you see it.
Layout
List
Cards
Grid
Masonry
Split
Compact
Direction
Down the page
Across
Density
Tight
Cosy
Roomy
The three above are the ones most stores start with. These are theme blocks too, on every plan, and the carousels are drawn running off the edge because that is what they do.
Star rating badge
The average and the count, one line under your product title
Cards carousel
Written reviews as a moving row, quote and rating together
Gallery carousel
Photo and video reviews, full bleed
Testimonials carousel
One review at a time, set large
Dynamic carousel
Swipeable stories that open full screen on tap
The engine drafts one summary per product from your reviews. Approve to publish it on the product page, or reject to discard it.
Customers consistently praise how little prep the base needs and how long the wraps last, with several noting the finish still looks fresh at two weeks. The most common criticism is that the instructions understate the preparation step.
When a product gathers enough reviews, the engine drafts a summary here for you to approve.
They arrive read and answered, so you do not start at zero on a new app.
Profanity is filtered before a review ever posts, and questions and requests run through the same gate.
Export everything you have, whenever you like. No ticket, no export fee, no lock-in.
So the engine asks one question at checkout: what are you hoping for? Weeks later the real review lands, and it compares the two. The gap tells you what to fix — the parcel, the page, or the product.
A star average says reformulate. This says change couriers, and names the batch at six orders instead of a season. It splits the answer by why they bought, so you see which of your own promises is the one breaking.
First it splits the answers by why they came.
At checkout 383 of these customers wrote why they were buying. Weeks later the same people wrote a review. The engine reads each pair and asks one question: does the review speak to the reason they ordered, and does it say yes. The six reasons below carry 337. The other 46 restocked, which asks the store nothing, or gave a reason too few people shared to make a rate from.
| The reason they gave | Said it worked | Said it did not | Never mentioned it | Held | Pairs |
|---|---|---|---|---|---|
| Someone recommended it | 44 | 6 | 8 | 76% | 58 |
| Curiosity | 29 | 6 | 9 | 66% | 44 |
| Replacing something that stopped | 30 | 11 | 6 | 64% | 47 |
| A gift | 12 | 3 | 6 | 57% | 21 |
| To fix a specific problem | 51 | 27 | 18 | 53% | 96 |
| A promise the page made | 33 | 26 | 12 | 46% | 71 |
Customers who came because the page promised something are the least likely to say it held, at 46%. The ones sent by somebody they trust report 76%. Same store, same products, same month.
Every gap belongs to an order, so it has a price.
Every reason above belongs to an order, so the gap has a price. This is the revenue that reached customers whose own review said the reason they bought was not borne out.
| Product | Revenue | Reason did not hold | Exposed | Pairs |
|---|---|---|---|---|
| Silk Face Serum | £12,400 | 29% | £3,573 | 118 |
| Night Cream SPF | £6,200 | 25% | £1,531 | 81 |
| Hydration Mist | £3,100 | 42% | £1,310 | 71 |
| Vitamin C Drops | £1,840 | 59% | £1,086 | 61 |
| Eye Serum | £640 | 54% | £345 | 52 |
| Total | £24,180 | £7,845 |
£7,845of £24,180 in the month, on the five products with enough pairs to read. The sum is the arithmetic above and nothing else: revenue multiplied by the share whose reason did not hold. Nothing is assumed about what those customers do next.
The row to act on is not the worst rate. Vitamin C Drops keeps its promise least often, but Silk Face Serum carries three times the exposure because it sells the most. A rate table alone would have sent you to the wrong product.
It names the cause, and who owns it.
Customer success
When a customer tells you what they are worried about, they are right one time in three.
92wrote a worry into the checkout box
29went on to describe it happening
The other sixty three are objections your product page is not answering, already answered in writing by somebody who had them.
Marketing
Vitamin C Drops is being sold on the thing it does least well.
21bought it for the promise the page leads on
6say the promise was kept
Its star rating has not moved enough to raise a flag anywhere else, which is why this needed the text to find it.
Marketing
A hundred and four customers argued themselves into buying, then wrote that they were wrong.
63arrived worried and were put at ease
41arrived sceptical and were won over
A reviewer who admits they did not expect it to work outsells anything written in-house, and you have their before and after.
Then it tells you what to press.
29customers
Customer successNow
Win back the ones who told you first
Named a worry at checkout and then described it happening in the review
Klaviyo listNamed customers, pushed as a segment
Nobodyto email
MarketingNow
Stop selling Vitamin C Drops on the promise it keeps worst
Every order placed against that sentence is a return waiting to be filed
Product pageA sentence to change, not an email to send
6customers
OperationsNow
Hold batch HM-2604-B
Hydration Mist. Damage on arrival, against a SKU whose shoppers were the most confident in the store at checkout
OperationsA batch or a carrier, not a campaign
104customers
MarketingOpportunity
Ask the ones who changed their mind for a photo
Arrived doubtful or nervous, and their own review says the doubt was misplaced. Their before and after is the one piece of copy nobody in-house can produce
Klaviyo listNamed customers, pushed as a segment
The engine reads your live product page, pulls out each claim it makes, and sets it against every review that speaks to it. Not a sentiment score: the sentence itself, where it sits, and how many buyers backed it, doubted it, or said plainly it was wrong.
Calms redness without fragrance
Barrier Repair Balm · page headline
44 back it · 2 doubt it · 1 says no
Supported
Buyers say it in their own words before you do. Worth using harder.
Arrives sealed and travel ready
Hydration Mist · shipping note
12 back it · 5 doubt it · 9 say no
Contested
True under conditions the page does not state.
Visible results in two weeks
Vitamin C Drops · benefits list
9 back it · 7 doubt it · 23 say no
Contradicted
More buyers reject this than confirm it. As written, the page is wrong.
Illustrative store and figures. A verdict is worked out from the counts beside it, so the two can never disagree. Below six reviews the engine refuses to call it at all.
It runs backwards too, listing the phrases buyers keep using that your page never says. Every review app reads your reviews; this one reads your page as well, which is the only way to find which of your own sentences is costing you the sale.