These terms are an agreement between you and BeyondReviews, operated from Italy by Simon Folmann and Luca Versiglia ("BeyondReviews", "we", "us"), at Localita Carlotta 3, 24031 Almenno San Salvatore BG, Italy. They apply to the BeyondReviews app for Shopify (the "App"), the storefront review widget (the "Widget"), and this website (together, the "Service"). By installing the App, submitting a review, or using the website, you accept them.
The terms come in three parts: Part A applies to everyone, Part B to merchants who install the App, and Part C to reviewers who submit reviews.
Part A · Everyone
A1. Accounts and accuracy
Information you give us must be accurate and kept current. You are responsible for activity under your account and for keeping access to it secure. You must be at least 16 to use the Service.
A2. Acceptable use
You may not use the Service to:
- publish content that is unlawful, defamatory, infringing, hateful, or sexually explicit, or that contains another person's personal data without permission;
- create, solicit, or publish fake, incentivised-but-undisclosed, or misleading reviews (see B4);
- probe, scrape, overload, reverse engineer, or interfere with the Service, or use its content for text and data mining or model training without our written permission;
- transmit malware or attempt to access data that is not yours.
A3. Intellectual property
The Service, its software, design, and content (other than user content) are owned by BeyondReviews and protected by law. These terms give you no rights in them except the right to use the Service as intended.
A4. Privacy
The Privacy Policy explains what data we handle and why. For merchants, the Data Processing Addendum is part of these terms and governs our processing of your customers' personal data.
A5. Disclaimer and liability
The Service is provided "as is" and "as available". To the extent the law allows, we disclaim implied warranties, and our total liability for all claims in any 12-month period is limited to the fees you paid us in that period (or EUR 100 if you paid none). We are not liable for indirect or consequential losses, including lost profits, revenue, or data. Nothing in these terms limits liability that cannot lawfully be limited, including liability for gross negligence, wilful misconduct, or, for consumers, mandatory consumer protections in their country of residence.
Shopify is not a party to these terms and has no liability in connection with the App. Your use of Shopify is governed by your own agreement with Shopify.
A6. Reporting illegal content
If you believe something published through the Service is unlawful, write to [email protected] with a link to where you saw it, what you believe is wrong with it, and how to reach you. We acknowledge reports within two working days. Where a report is specific enough to act on, we disable the content while we look at it, tell the person who uploaded it and the merchant whose store it appeared on, and tell you what we decided and why. You can ask us to look again.
Some content we act on immediately, without waiting for a report: child sexual abuse material, content that appears to threaten someone's life or safety, and terrorist content. We remove it, preserve the record, and report it to the police. Nothing in these terms, including B9, changes that.
We operate from Italy. Our point of contact for reports about content, and for authorities, is [email protected].
A7. Changes, governing law, contact
We may update these terms; for material changes affecting merchants we give at least 30 days' notice by email or in-app notice, and continued use after that constitutes acceptance. We may also transfer this agreement to an affiliate or a successor entity, including if we move the business to a different company or country, on the same notice and without changing your rights under it. If a material change or transfer is one you do not accept, you may stop using the Service before it takes effect, and we will refund any fees you have prepaid for service you have not received. These terms are governed by Italian law, and disputes belong to the courts of Italy, except that consumers keep the mandatory protection of the laws of their home country and merchants and we may seek injunctive relief anywhere. Questions: [email protected].
Part B · Merchants
B1. The service
The App collects reviews from your customers, verifies them against your order data, lets you moderate and reply to them (with optional AI-drafted reply suggestions that you approve before publishing, see B5a), and displays them on your storefront with structured data so they can be found by search engines and answer engines.
B2. Fees and billing
Fees are charged through Shopify's billing system at the prices shown on our App Store listing, in advance, per billing cycle. If we offer a free trial and you do not cancel before it ends, billing starts automatically. Fee changes take effect at your next billing cycle, with at least 30 days' notice. Except where the law requires otherwise, payments are non-refundable; uninstalling the App ends billing at the end of the current cycle.
B3. Your legal compliance
You are responsible for your own compliance with the laws that apply to your store, including review, consumer protection, marketing, and data protection law in the places you sell. In particular, you warrant that:
- you have a lawful basis, and where required consent, for us to email your customers review requests on your behalf (e.g. GDPR and the ePrivacy rules, CAN-SPAM, CASL);
- your own privacy policy tells your customers that you use BeyondReviews to collect and display reviews, and lists us as a processor or subprocessor of their data;
- you will not submit data to the App that you are not allowed to share with us, and you will not submit sensitive data (health, financial account numbers, government identifiers, or data about children) in any free-text field.
B4. Review authenticity
Trust in reviews is the product. These rules are not negotiable:
- The "Verified purchase" badge is applied only by the App, based on matching a review to a real order. You cannot add it, buy it, or influence it.
- Star ratings cannot be edited, by you or by us. A reviewer may amend their own review.
- You may not write reviews of your own products, have employees or agents do so, or pay for reviews. Incentivised reviews (e.g. in exchange for a discount) are permitted only where the incentive is offered for a review regardless of sentiment and the review is labelled as incentivised.
- You may moderate reviews for the reasons in A2 (unlawful or abusive content), but you may not suppress reviews merely because they are negative while publishing positive ones from the same period in a way that misleads shoppers.
Every review that is published is displayed. The App has no setting that hides a published review from your storefront while leaving it published, and the rating average, the review count and the structured data we emit for a page are calculated from every published review without exception. If we ever add a setting that would show a shopper fewer reviews than the average is calculated from, the Widget will say so on the page.
What you do control is publication. You can set a star rating at or below which a new review is held for your approval instead of being published automatically, and you can publish or unpublish any individual review at any time. Holding a review is a moderation step, not a verdict: the fourth bullet above applies to it in full, and leaving negative reviews unapproved in the queue while positive ones from the same period go live is exactly the practice that bullet prohibits, whatever the mechanism.
Whether you may gate publication by rating at all depends on where you sell. Several regimes treat the selective removal or withholding of negative reviews as a misleading commercial practice, among them the FTC's Consumer Reviews and Testimonials Rule in the United States and the Unfair Commercial Practices Directive as amended in the EU. Choosing a threshold other than "publish everything" is your decision, its lawfulness in your markets is your responsibility, and we may restrict the setting in jurisdictions where it cannot lawfully be offered. The setting starts at "publish everything", and if you are unsure, that is where it should stay.
Breach of this section is grounds for immediate suspension. We may also be required to act by platform rules or law (for example the FTC's rule on fake reviews and the EU's consumer protection rules on review authenticity).
B5. Reviewer content on your storefront
Reviews, including any photograph a reviewer uploads, are written and created by your customers, not by us. We provide the tools that collect, store, and display them. What appears on your storefront is your decision: publication, moderation, removal, and the publication settings in B4 are under your control in the App.
As between you and us, you are responsible for the reviewer content shown on your storefront, including its legality. We run automated technical checks on reviewer content, including checks on links and on the shape of text, and those checks may block or hold content before it reaches your storefront. They look at form, not meaning. We do not review reviewer content for accuracy, legality, or taste, we are under no general obligation to monitor it, and we do not endorse it. Beyond matching a review to a real order we do not verify it.
You will moderate reviewer content on your storefront and remove anything that breaches A2. If you become aware of unlawful reviewer content, remove it and tell us. If you sell age-restricted or adult products, ensuring that reviewer images are displayed lawfully where you sell is your responsibility.
This section does not limit our own right to remove content under A2 or B8, or our obligations under A6.
B5a. Replies the engine drafts for you
The App can draft a reply to a review in your store's voice. A draft is a suggestion and nothing more. No reply we draft is published without your approval, there is no setting that turns that approval off, and we will not add one. This is a term of this agreement and not only a product decision.
When you approve a draft, the reply becomes your statement. You are publishing it, under your store's name, to your customers. As between you and us you are responsible for it exactly as if you had typed it: for whether it is accurate, for any claim it makes about your products, refunds or remedies, and for its legality where you sell. Read a draft before you approve it. A draft may be wrong, may misread the review it answers, and may state something about your business that is not true.
Language models can be steered by the text they are given. A review, a reviewer's name, an uploaded image, or a product field is untrusted input, and text placed in any of them may be written to manipulate a draft into saying something you did not intend, into revealing instructions, or into directing a shopper elsewhere. We defend against this and we do not treat it as solved: we constrain what a draft may contain, we never let a draft take an action on your store, and your approval stands between every draft and your storefront. That approval is the control that makes the risk yours to catch. Where a manipulated draft is published because it was approved, the published reply is your statement under the paragraph above. Nothing in this paragraph limits our own liability under A5 for a failure of our systems, or our obligations under A6.
We do not use your reviews, your replies, or your store's data to train models, ours or anyone else's. Review text is processed for drafting only, in our European Google Cloud environment, under a configuration that permits neither training nor retention of the prompts and outputs. The Privacy Policy and the Subprocessors page describe this.
B6. Content licences
You grant us a worldwide, non-exclusive, royalty-free licence to host, reproduce, display, and process your store's content (product data, branding shown in the Widget, your replies to reviews) as needed to provide the Service and to operate, secure, and improve it. We grant you, for as long as you use the Service, the licence we receive from reviewers (C2) so that you can display their reviews on your storefront and in your marketing, subject to the same lifecycle rule: if a review is deleted, your licence to it ends.
B7. Data protection
For your customers' personal data, you are the controller and we are your processor under the Data Processing Addendum, which is incorporated into and forms part of these terms. When you uninstall the App, Shopify issues its shop redaction instruction to us 48 hours later, and we delete your store's data, including your customers' data, within 30 days of receiving it, with encrypted backups purged within 90 days (DPA section 9). We honour Shopify's customer data request and redaction webhooks for your store automatically.
B8. Suspension and termination
You can stop using the Service at any time by uninstalling the App. We may suspend or terminate the Service for breach of these terms, where required by law or by Shopify, or on 30 days' notice if we discontinue the Service. Sections A3, A5, B3, B9, and the post-termination parts of B6 and B7 survive.
B9. Indemnity
You will defend and indemnify us against third-party claims arising from your store's content, from reviewer content displayed on your storefront (including images uploaded by your customers), from how you configured the publication settings in B4, from a reply you approved under B5a, from your breach of B3, B4, B5, or B5a, or from your unlawful use of the Service. This does not apply to the extent the claim was caused by our breach of these terms, or arises from content we were notified about and failed to act on.
B10. Service commitment
We aim for the Widget and review collection to be available 99.9% of each month, measured excluding scheduled maintenance and factors outside our control (including Shopify outages). The Widget is designed to fail silently: if it cannot load, it renders nothing rather than slowing or breaking your storefront.
Part C · Reviewers
C1. Your review
A review must be your honest opinion of your own experience with the product or store. Do not submit content you do not have the right to share, and do not include other people's personal data. We and the merchant may decline to publish, or may remove, content that breaches A2; neither we nor the merchant is obliged to publish any review.
If you upload a photo with your review, it must be yours and it must show the product or your use of it. Do not upload images of other people without their permission, images of children, sexual or explicit imagery, or anything else that breaches A2. We remove content that breaches this, and we report to the police anything that appears to involve a child or a threat to someone's safety.
C2. Your licence to us and the merchant
You own your review. By submitting it, you grant BeyondReviews and the merchant whose store you reviewed a worldwide, non-exclusive, royalty-free, transferable licence to host, reproduce, adapt for formatting, publish, and display it, including in the merchant's marketing and in search and answer engine results, in connection with the Service. If you amend your review, the licence covers the amended version; if you delete it, the licence ends, except for copies already made by third parties (such as search engine caches) that we do not control.
C3. Public display and your name
Published reviews are public. You choose how your name appears (full name, first name and initial, or anonymous). Your email address and order details are never shown publicly.
C4. Amending or deleting your review
You can request an amendment or deletion at any time through the link in any email we send you, or by writing to [email protected]. Merchants cannot edit your text or your star rating; they can only suggest an edit, which takes effect only if you approve it.
C5. No payment for reviews
We never pay reviewers. If a merchant offers an incentive, it must be offered for a review regardless of sentiment, and the review will be labelled as incentivised.