CompareComparison
Yotpo vs Loox
Yotpo is a broad enterprise suite. Loox is a focused visual-review app. One runs your whole retention stack; the other makes your reviews look beautiful.
Verdict
Both are established and well rated. Yotpo is the broad choice, with reviews, loyalty and subscriptions from one vendor. Loox is the visual choice, and for many mid-size visual brands it is the simpler fit. If you want your reviews to display well and also grow your traffic, BeyondReviews is the newer option: every review answered in your voice, the phrases your customers repeat put where Google and AI answers read them, and free to start.
- BeyondReviews: Stores that want reviews to bring in traffic, not only to reassure the shopper already there.
- Yotpo: Larger brands consolidating reviews, loyalty and subscriptions.
- Loox: Visual brands that want premium photo and video reviews.
Which is right for you?
Do you need loyalty and subscriptions too?
If yes, Yotpo bundles them. If reviews are the job, Loox is focused on displaying them beautifully, and BeyondReviews on displaying them and turning them into search traffic.
Which has better photo and video reviews?
Loox. Visual reviews are its focus, and the galleries are good-looking and well-made. Yotpo supports photo and video as part of a wider suite. BeyondReviews includes photo and video on every plan, the free one too.
How do reviews reach Google and AI answers?
Yotpo and Loox both load the reviews in a JavaScript widget, which crawlers that do not run scripts do not read. BeyondReviews writes your reviews, your replies and the phrases you approve into the page HTML, with Product and Review schema on every plan, so the words your customers use are there for Google and AI answer engines to find.
Each tool in detail
Loox
The visual-review app: good photo and video galleries, priced by order volume.
Loox · Strengths
- Good photo and video reviews
- On-brand, design-forward widgets
- 4.9 stars across more than 9,000 App Store reviews
- Cheaper than Yotpo at most volumes
Loox · Trade-offs
- No loyalty or subscriptions
- Free to 500 orders, with video on the $49.99 tier
- Reviews load in a JavaScript widget, which crawlers that do not run scripts do not read
Yotpo
An enterprise suite: reviews plus loyalty and subscriptions, with deep analytics for larger brands.
Yotpo · Strengths
- Reviews, loyalty and subscriptions in one platform
- Deep analytics and segmentation
- Free plan available, up to 50 orders a month
Yotpo · Trade-offs
- Pricing rises with the bundles most brands add
- Reviews load in a JavaScript widget, which crawlers that do not run scripts do not read
- SMS and email products retired at the end of 2025
BeyondReviews
The new way of running reviews. It collects and displays them like Yotpo and Loox, then puts them to work bringing the next buyer in.
BeyondReviews · Strengths
- Photo and video reviews, Google stars (Review and Product schema) and every widget on every plan, including the free one
- Chorus counts the phrases your customers repeat on each product; a phrase counts once three customers use it
- A reply desk drafts an answer to every review in your voice and works one of those phrases in where it fits. Nothing publishes until you approve it
- Approved phrases are printed into the product page’s own HTML, where Google and AI answer engines read them
- Issues, Copy gaps and Pulse show what customers complain about, what your page never says, and whether the reason they bought held up
- Every price published: free up to 100 orders a month, then $29 to $249 by volume, Enterprise from $750
BeyondReviews · Trade-offs
- Focused on reviews and the traffic they bring: no loyalty programme or subscriptions
- Newer than Yotpo and Loox, so without their years of App Store reviews
By the numbers
- $49.99
- The first paid Loox tier, above its free 500-order tier; Yotpo scales with bundlesShopify App Store listing, checked August 2026
- 4.9 vs 4.8
- Shopify App Store ratingsShopify App Store, checked September 2026
- 0
- Major AI crawlers that run JavaScript. GPTBot, ClaudeBot and PerplexityBot read the page as it arrives, so the words that get quoted are the ones in the HTMLVercel and MERJ, December 2024
- 270%
- More likely to be bought with five reviews than with noneSpiegel Research Center, Northwestern University, 2017
Frequently asked questions
Is Loox cheaper than Yotpo?
At most order volumes, yes. Loox is free to 500 orders and $49.99 a month above that. Yotpo starts low on the App Store and rises with loyalty and other bundles. BeyondReviews is free up to 100 orders a month, then $29 to $249 by volume, every price published.
Which looks better on a fashion or beauty store?
Loox. Its photo and video galleries are well-made and designed for visual storefronts.
Which is better for SEO and AI search?
BeyondReviews. Yotpo and Loox both render reviews through JavaScript widgets, which the major AI crawlers do not run. BeyondReviews puts your reviews, your replies and the phrases your customers repeat into the page HTML, with schema on every plan, so Google and AI answers have your customers’ own words to quote. Your reviews import at setup and count toward your rating from day one.