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Loox vs Judge.me
Loox is the visual choice. Judge.me is the good-value all-rounder with a generous free plan and search-friendly markup. Both do the classic job well, and there is a newer option that also turns reviews into search traffic.
Verdict
Between these two: choose Loox if photo and video reviews are central to your brand and you want good-looking galleries, and choose Judge.me for solid reviews on a budget, a generous free plan and crawlable markup. Loox is the visual choice, Judge.me the value choice. If you want your reviews to display well and also grow your traffic, BeyondReviews is the newer option: photo and video on every plan, every review answered in your voice, and the phrases your customers repeat put where Google and AI answers read them. It is free to start.
- BeyondReviews: Stores that want reviews to bring in traffic, not only to reassure the shopper already there.
- Loox: Visual-first brands in fashion and beauty that sell on photos.
- Judge.me: Budget-conscious stores that want crawlable reviews and a free plan.
Which is right for you?
Which is better for a visual fashion or beauty brand?
Loox. Photo and video galleries are its whole design, and its widgets are well-made. If your product sells on how it looks on a real customer, Loox is a sound choice.
Which is better on a tight budget?
Judge.me. Loox has a Free plan too, so both have a permanent free plan; Judge.me’s includes unlimited review requests with photo and video, while Loox caps its Free plan at 500 orders and starts video on the $49.99 Convert tier. BeyondReviews is also free to start, up to 100 orders a month with photo and video reviews, Google stars and 10 AI replies included.
Which gets my reviews into Google and AI answers?
Between these two, Judge.me: it serves server-readable review markup plus JSON-LD. Loox reviews load in a JavaScript widget, which crawlers that do not run scripts do not read. BeyondReviews keeps Judge.me’s standard, with reviews in the page HTML and schema on every plan, and adds replies and approved phrases written from your customers’ own words, so Google and AI answers have more of them to quote.
Which is easier to grow into?
Judge.me is flat-priced with no volume caps, so the bill does not climb as orders rise. Loox is priced by order volume and can move you to a higher tier as you grow, so model your order volume first. BeyondReviews prices by order volume too, from $29 to $249, and every price is published.
Each tool in detail
Judge.me
The good-value all-rounder. Flat $15-a-month pricing, a generous free tier and search-friendly markup, with a large App Store review base.
Judge.me · Strengths
- Generous free plan: unlimited reviews and requests, photo and video, rich snippets
- Flat $15 a month with no order-volume caps
- Server-readable review HTML plus JSON-LD
- 5.0 stars across 47,402 Shopify App Store reviews
Judge.me · Trade-offs
- Widgets are functional rather than design-forward out of the box
- Some advanced features (AI, referrals, deeper customisation) are paid-only
Loox
The visual choice. Good photo and video galleries, with a loyal following among fashion and beauty brands.
Loox · Strengths
- Good photo and video review collection and display
- On-brand, design-forward widgets that suit visual storefronts
- 4.9 stars across more than 9,000 Shopify App Store reviews
Loox · Trade-offs
- Free up to 500 orders; the next tier is $49.99 a month
- Video reviews start on the $49.99 Convert tier
- Priced by order volume, with possible automatic upgrades as you scale
- Reviews load in a JavaScript widget, which crawlers that do not run scripts do not read
BeyondReviews
The new way of running reviews. It collects and displays them like Loox and Judge.me, then puts them to work so they bring the next buyer to the page.
BeyondReviews · Strengths
- The classic job on every plan, free included: photo and video reviews, Google stars with Review and Product schema, every widget, unlimited review requests
- Chorus counts the phrases your customers repeat on each product; a phrase counts once three customers have used it
- The reply desk drafts an answer to every review in your store’s voice and works one of those phrases in where it fits. Nothing publishes until you approve it, and one- and two-star replies never carry phrases
- Approved phrases are printed into the product page’s own HTML, where Google and AI answer engines read them
- Issues, Copy gaps and Pulse show what customers complain about, what your page never says, and whether the reason they bought held up
- Free up to 100 orders a month with no card; Chorus and phrases on the page from $29. Every price is published
BeyondReviews · Trade-offs
- Focused on reviews and the traffic they bring: no loyalty programme or subscriptions
- Newer than Loox and Judge.me, so without their years of App Store reviews
By the numbers
- Uncapped vs 500
- Orders included on each free plan. Judge.me does not cap orders; Loox Free stops at 500Shopify App Store listing, checked August 2026
- 47,402 vs 9,663
- Shopify App Store review counts, Judge.me against LooxShopify App Store, checked September 2026
- 0
- Major AI crawlers that run JavaScript. GPTBot, ClaudeBot and PerplexityBot read the page as it arrives, so the words that get quoted are the ones in the HTMLVercel and MERJ, December 2024
- +12%
- More reviews once a business starts replying to them, and ratings rise tooProserpio and Zervas, Marketing Science 36(5), 2017
Frequently asked questions
Is Judge.me really free?
Yes. Judge.me has a free plan with unlimited reviews and review requests, photo and video reviews, and rich snippets. The paid Awesome plan, at $15 a month, adds features rather than lifting a volume cap.
Does Loox have a free plan?
Yes. The Free plan covers up to 500 orders and includes 17+ widgets and Google rich snippets. Video reviews and higher order volumes begin on Convert at $49.99 a month.
Which is better for SEO?
BeyondReviews. Judge.me is better than Loox for crawlable markup, with server-readable review HTML and JSON-LD. BeyondReviews keeps that standard and adds replies and phrases written from your customers’ words, printed into the page where Google and AI answer engines read them.
Can I switch from Loox or Judge.me without losing reviews?
Yes. Both apps export reviews. Moving to BeyondReviews, your reviews import as part of setup and count toward your rating from day one, and keeping your Google stars through the move is treated as our problem, not yours.
Which gets my reviews cited by ChatGPT or Google AI Overviews?
BeyondReviews is built for that. Judge.me’s crawlable HTML gives answer engines the review text; BeyondReviews also gives them your replies and the phrases your customers repeat, chosen from what they actually say and ranked by your own Search Console data on Atelier, and prints them into the page where AI crawlers read.