ToolsCalculator
Review ROI Calculator
Estimate the extra reviews and the revenue a higher response rate could earn you. Transparent assumptions, your numbers.
Your numbers
extra reviews a month
- Requests sent a month
- Reviews today
- Reviews after
- Extra reviews in a year
- Revenue a month at your assumed lift
The revenue line is arithmetic on the lift you entered, not a forecast and not a finding of ours. A defensible way to set it is to measure it: run the product pages with reviews against those without for a month, and use what you observe. Anyone quoting you a fixed industry figure is quoting a number that was measured on a different store.
Common questions
How does the calculator estimate revenue?
It multiplies additional reviews by an estimated conversion lift per review (based on published e-commerce studies), then applies that lift to your average order value and monthly order volume. The assumptions are shown so you can adjust them for your store.
What is a realistic review request response rate?
Industry benchmarks for post-purchase review request emails range from 5 to 15 percent depending on the product category, email timing, and whether an incentive is offered within legal limits. Personalised subject lines and sending within 7 days of delivery are the two highest-impact levers.
Does the calculator account for the quality of reviews, not just the count?
Not directly. Review quality (photos, detailed text, verified status) affects conversion rates in ways that vary by product and buyer psychology. The calculator uses average conversion lift figures; your actual results may be higher if you can increase photo review rates or response depth.