Audit

Review Audit Checker

Score your review setup across eight factors that affect search rankings, rich snippets, and AI citations. See your grade and the highest-impact fixes.

Score is based on eight factors that directly affect how crawlers, answer engines, and Google's rich snippet algorithms read your review data. Recommendations surface the highest-impact gaps first.

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Top fixes by impact
+20
Add JSON-LD schema to every product page template. This is the single highest-impact change for rich snippets and AI citations.
+15
Move review rendering server-side or to static HTML. Client-side-only reviews are invisible to crawlers and answer engines.
+15
A single plain-text email sent 7 days after delivery typically triples the review rate. No design needed.
+15
Under 10 reviews, the aggregate rating carries little weight in search. Focus collection on your top five products first.
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Common questions
What eight factors does the audit check?
The audit checks: whether review text is in crawlable HTML, whether Product schema is present and valid, whether individual Review nodes are included, whether a canonical URL is set, whether the page is indexable, review text word count, the presence of aggregate rating markup, and whether the rating value is within Google's accepted range.
What is the single highest-impact fix most stores need?
Making review text available in static HTML is the highest-impact change for the majority of Shopify stores that use JavaScript-rendered review apps. If a search crawler cannot read review text in the initial HTML response, the page cannot qualify for review-rich results regardless of what schema is present.
How often should I run this audit?
Run it after any theme update, after switching review apps, or after a major Shopify update. Theme changes frequently overwrite schema scripts or remove the blocks where review widgets are mounted. A quarterly check catches regressions before they affect search ranking.
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