ToolsAudit
Review Audit Checker
Score your review setup across eight factors that affect search rankings, rich snippets, and AI citations. See your grade and the highest-impact fixes.
Eight factors
Tick what is already true. The weights are shown so you can disagree with our ordering: they add up to 100, and the first one is worth a quarter of the score on its own because nothing else works without it.
What to fix, in order
Common questions
What eight factors does the audit check?
You answer eight yes-or-no questions about your store, weighted by how much each one moves search and AI visibility: whether product pages carry AggregateRating and Review schema (20 points), whether reviews render in the page HTML rather than after JavaScript (15), whether an automated post-purchase email asks for a review (15), whether your best sellers each have 10 or more reviews (15), whether a new review arrived in the last 30 days (10), whether you reply to reviews of three stars and below (10), whether you collect photo or video reviews (10), and whether your store has reviews on at least one third-party platform (5).
What is the single highest-impact fix most stores need?
Adding AggregateRating and Review schema to every product page template carries the most weight here, followed by getting review text into the page HTML rather than loading it with JavaScript. Those two together are worth 35 of the 100 points, because a crawler that cannot read either the markup or the review text has nothing to show as a rich result.
Is this a scan of my store or a self-assessment?
It is a self-assessment. Nothing is fetched from your store and no URL is required: you tick the statements that are true and the score is the sum of their weights. If you want an automated check of what a crawler actually reads from a page, use the AI Readiness Checker instead, which fetches the URL you give it.