beyondreviews.
Compliance

FTC-Safe Response Templates

Get a ready-to-use merchant response for any review type. Templates follow FTC guidelines, platform policies, and the BeyondReviews house voice — honest, no exclamation marks.

These templates follow FTC endorsement guidelines and common platform policies. They do not request review changes, do not offer incentives, and do not make claims the reviewer did not make. Adapt the bracketed placeholders before posting.

Response

Thank you for taking the time to write this, and for sharing your experience. It means a great deal to read about the experience you had. We will pass this on to the team.

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Common questions
What makes a review response FTC-compliant?
The FTC endorsement guidelines require that any incentive offered for a review is clearly disclosed and that merchants do not require positive sentiment. When responding to reviews, compliance means not asking reviewers to change or remove their review, not implying their feedback was compensation-driven, and not making claims about the reviewer's experience that they did not make themselves.
Should I respond to negative reviews publicly?
Yes, with limits. A brief, non-defensive acknowledgement that shows you read the review signals to prospective buyers that you take feedback seriously. Keep the public response short and move resolution to direct contact. Never argue the facts in public — even if the reviewer is wrong, the dispute reads worse than the original complaint to a third-party reader.
How do these templates handle incentivised reviews?
The templates do not include language that requests or implies reward in exchange for a review. Platform terms (Google, Shopify App Store, Trustpilot) prohibit incentivised responses that suggest the reviewer should update their rating. If you ran an incentivised campaign, consult the specific platform's policy before responding in a way that references the incentive.
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