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BeyondReviews vs Loox
We make BeyondReviews, so read this as our side of an honest argument. Loox owns the visual review: photo and video galleries with the most polished widgets in the category. The comparison is about whether reviews should be looked at or read.
Verdict
Choose Loox if your product sells on how it looks on a real customer: photo and video galleries are its entire design and nobody does them better. Choose BeyondReviews if your buyers read before they buy: it answers every review in your voice, weaves in the phrases shoppers search, and writes the whole exchange into the page where Google and AI engines can read it.
- Loox: Visual-first brands in fashion and beauty that sell on photos.
- BeyondReviews: Stores whose buyers research: considered purchases, questions, comparisons.
Which is right for you?
Which is better for a fashion or beauty brand?
Loox, if the photo is the argument. A dress on a real customer persuades in a way no paragraph can, and Loox’s galleries, referrals and social syndication are built around exactly that. BeyondReviews collects photo and video reviews too, on every plan including free, but its centre of gravity is the text.
Which is better when buyers research before buying?
BeyondReviews. When a shopper types a long, specific question into Google or asks ChatGPT, the answer is drawn from text, not from a gallery. BeyondReviews writes replies that answer those phrases, keeps them in the page HTML where engines read them, and rewrites them as the phrases shift.
What do they each do about replies?
Loox added AI review replies at its $49.99 Convert tier. BeyondReviews is built around them at every price: your voice learned from your own writing, phrases read from your store’s own Google data, human answers with no search phrases on one and two star reviews, and nothing published without your approval.
How do the prices compare?
Loox starts at $14 a month (500-order cap, photo reviews) and its video, referrals and AI replies arrive at $49.99. BeyondReviews is free to 100 orders a month with photo and video included, then $29, $99 and $249 by order volume. Both charge more as you grow; model your real volume on both before choosing.
Each tool in detail
Loox
The visual-review specialist: if the photograph is what sells your product, this is the category’s best execution of that idea.
Loox · Strengths
- The most polished photo and video review galleries on Shopify
- Referrals, AI review sorting and auto-translation built in
- Syndication to Google Shopping, Meta and TikTok Shop
- 4.9 stars across 9,511 Shopify App Store reviews
- Serves 130,000+ brands, by its own count
Loox · Trade-offs
- Review text renders through a JavaScript widget, so a crawler that does not run scripts has nothing to quote
- Video reviews, referrals and AI replies all wait behind the $49.99 tier
- Order-gated tiers can auto-upgrade you as volume grows
BeyondReviews
The reply-first app: it treats the words in and around a review as the asset, and works them continuously.
BeyondReviews · Strengths
- Every review answered in your own voice, with your approval gating every publish
- Replies carry real phrases from your store’s own Google Search Console data, rewritten as search shifts
- Reviews and replies written into the page HTML, readable by Google, ChatGPT, Claude and Perplexity
- Photo and video reviews and Google stars on every plan, including free
- No search phrases in one and two star replies, so bad reviews are never helped to rank
BeyondReviews · Trade-offs
- Loox’s gallery polish is the category benchmark; ours are not the point of the product
- The newest app in this comparison, without Loox’s installed base or public review count
- No referral programme or social-syndication suite
By the numbers
- $14 / mo
- Loox Beginner, capped at 500 ordersloox.app/pricing, read 26 Aug 2026
- $49.99 / mo
- Loox tier where video and AI replies beginloox.app/pricing, read 26 Aug 2026
- $0–$249
- BeyondReviews plans, photo and video on all of thembeyondreviews.app/pricing
- 70%
- of searches are long, specific phrases. Text answers them; galleries cannotWidely cited industry estimate; no primary study located
Frequently asked questions
Is Loox better than BeyondReviews for photo reviews?
For the gallery experience, yes: Loox’s widgets are the category’s most polished and this page says so. BeyondReviews collects photo and video reviews on every plan, but its work happens in the text: the reply, the phrases, the page engines read.
Do I lose my Loox reviews if I switch?
No. Importing your existing reviews is part of BeyondReviews setup, they count toward your rating from day one, and keeping your Google stars through the move is treated as our problem, not yours.
Can I run both?
Two review apps on one store compete for the same widget space and the same schema, and Google reads one rating per product cleanly. Pick the one whose job matters more to your buyers: the gallery or the answer.