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Fera vs Loox
Fera is the low-cost, flexible generalist. Loox is the visual choice, with good photo and video galleries. Both do the classic job of a review app well, and there is a newer option that also turns reviews into search traffic.
Verdict
Between these two: choose Loox if photo and video reviews are central to your brand and you want good-looking galleries, and choose Fera if you want low cost, photo and video included from the entry tier, and room to customise. Both are dependable ways to collect and display reviews. If you want your reviews to display well and also grow your traffic, BeyondReviews is the newer option: photo and video reviews and Google stars on every plan, every review answered in your voice, and the phrases your customers repeat put where Google and AI answers read them. It is free to start.
- BeyondReviews: Stores that want reviews to bring in traffic, not only to reassure the shopper already there.
- Fera: Small stores that want low cost, customisation, and photo and video included.
- Loox: Visual-first brands in fashion and beauty that sell on photos.
Which is right for you?
Which is cheaper to start with?
Loox, at the start. Loox has a Free plan for up to 500 orders, while Fera has a 60-day trial and then $9 a month. Past 500 orders the order changes: the next Loox tier is $49.99 a month, so Fera is the lower bill for a store above the free cap. BeyondReviews is free up to 100 orders a month with photo and video reviews and Google stars included, and no card is taken.
Which is better for a visual fashion or beauty brand?
Loox. Photo and video galleries are its whole design, and its widgets are well-made. If your product sells on how it looks on a real customer, Loox is a sound choice.
Which gives me photo and video reviews for less?
Fera. It includes photo and video reviews from $9 a month, while Loox includes photo on every tier and video from its $49.99 Convert tier. BeyondReviews includes photo and video reviews on every plan, the free one too.
Which gets my reviews into Google and AI answers?
Both give you rich snippets, so both can put stars in Google. The review text loads in a JavaScript widget, which crawlers that do not run scripts do not read, and none of the major AI crawlers runs JavaScript. That is the job BeyondReviews is built for: reviews, replies and the phrases you approve are written into the page HTML, with Product and Review schema on every plan, so the next buyer can find you on Google and in AI answers.
Each tool in detail
Fera
The budget-flexible generalist. Starts at $9 a month with photo and video included, and a 60-day trial to test it on real traffic before paying.
Fera · Strengths
- Lowest paid entry price in this pair at $9 a month
- Photo and video reviews included from the entry tier
- Flexible, customisable widgets and social-proof tools
- 60-day free trial
Fera · Trade-offs
- No permanent free plan once the trial ends
- Widgets are functional rather than design-forward out of the box
- Reviews load in a JavaScript widget, which crawlers that do not run scripts do not read
Loox
The visual choice. Good photo and video galleries, with a loyal following among fashion and beauty brands and video on the upper tiers.
Loox · Strengths
- Good photo and video review collection and display
- On-brand, design-forward widgets that suit visual storefronts
- 4.9 stars across more than 9,000 Shopify App Store reviews
Loox · Trade-offs
- Free up to 500 orders; the next tier is $49.99 a month
- Video reviews start on the $49.99 Convert tier
- Reviews load in a JavaScript widget, which crawlers that do not run scripts do not read
BeyondReviews
The new way of running reviews. It collects and displays them like Fera and Loox, then puts them to work so they bring the next buyer to the page.
BeyondReviews · Strengths
- The classic job on every plan, free included: photo and video reviews, Google stars with Review and Product schema, every widget, unlimited review requests
- Chorus counts the phrases your customers repeat on each product; a phrase counts once three customers have used it
- The reply desk drafts an answer to every review in your store’s voice and works one of those phrases in where it fits. Nothing publishes until you approve it
- Approved phrases are printed into the product page’s own HTML, where Google and AI answer engines read them
- Issues, Copy gaps and Pulse show what customers complain about, what your page never says, and whether the reason they bought held up
- Free up to 100 orders a month with no card; Chorus and phrases on the page from $29. Every price is published
BeyondReviews · Trade-offs
- Focused on reviews and the traffic they bring: no loyalty programme or subscriptions
- Newer than Fera and Loox, so without their years of App Store reviews
By the numbers
- $9 vs $49.99
- First paid tier on each. Loox is free below 500 orders, then steps to ConvertShopify App Store listing, checked August 2026
- 2,027 vs 9,663
- Shopify App Store review counts, Fera against LooxShopify App Store, checked September 2026
- 0
- Major AI crawlers that run JavaScript. GPTBot, ClaudeBot and PerplexityBot read the page as it arrives, so the words that get quoted are the ones in the HTMLVercel and MERJ, December 2024
- +693%
- AI-referred traffic to US retail sites, year on year. Shoppers now ask AI what to buyAdobe, January 2026
Frequently asked questions
Does Fera have a free plan?
Fera offers a 60-day free trial rather than a permanent free tier. Paid plans begin at $9 a month, the lowest paid entry price in this comparison.
Does Loox have a free plan?
Yes, up to 500 orders, on its Free plan. Above that, and for video reviews, the Convert tier is $49.99 a month.
Which is better for photo and video reviews?
Loox for galleries, Fera for value. Loox has good-looking galleries, with video from its $49.99 tier. Fera includes photo and video from $9 a month. BeyondReviews includes both on every plan, including the free one.
Can I switch from Loox or Fera without losing reviews?
Yes. Both apps export reviews. Moving to BeyondReviews, your reviews import as part of setup and count toward your rating from day one, and keeping your Google stars through the move is treated as our problem, not yours.
Which is better for SEO?
BeyondReviews. Fera and Loox both output rich-snippet schema, so both can earn stars in Google. BeyondReviews does that on every plan and also writes the reviews, your replies and the phrases your customers repeat into the page HTML, which is what gives Google and AI answers something to quote.