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Fera vs Loox
Fera is the low-cost, flexible generalist. Loox is the visual specialist with the most polished photo and video galleries in the category.
Verdict
Choose Loox if photo and video reviews are central to your brand and you want the most polished galleries in the category, and you will pay for the polish. Choose Fera if you want low cost and flexibility, photo and video included cheaply, and room to customise. Loox is the visual specialist; Fera is the budget-flexible generalist.
- Fera: Small stores that want low cost, customisation, and photo and video included.
- Loox: Visual-first brands in fashion and beauty that sell on photos.
Which is right for you?
Which is cheaper to start with?
Loox, at the start, which reverses the answer this page used to give. Loox made its Beginner tier free in 2026 for up to 500 orders, while Fera has no permanent free plan, only a 60-day trial, and then $9 a month. Past 500 orders it inverts hard: the next Loox tier is $49.99 a month, so Fera is much cheaper for any store above the free cap.
Which is better for a visual fashion or beauty brand?
Loox. Photo and video galleries are its entire design, and the widgets are the most polished in the category. If your product sells on how it looks on a real customer, Loox earns its higher price.
Which gives me photo and video reviews for less?
Fera. It includes photo and video reviews from $9 a month, while Loox includes photo on all tiers but gates video to its $49.99 Convert tier. If you want video without paying premium, Fera is the cheaper route.
Which gets my reviews into Google and AI answers?
Neither is built for that. Both render reviews through a JavaScript widget with rich snippets, so the review text is harder for a crawler or an AI model to quote. Getting customer reviews cited by answer engines like ChatGPT, Perplexity, and Google AI Overviews is the gap BeyondReviews is built to close.
Each tool in detail
Fera
The budget-flexible generalist. Starts at $9 a month with photo and video included, and a 60-day trial to test it on real traffic before paying.
Fera · Strengths
- Lowest entry price in this pair at $9 a month
- Photo and video reviews included from the entry tier
- Flexible, customisable widgets and social-proof tools
- 60-day free trial, longer than most apps in the category
Fera · Trade-offs
- No permanent free plan once the trial ends
- Widgets are functional rather than design-forward out of the box
- Review text is widget-rendered, so less crawlable
Loox
The visual-review specialist. The most polished photo and video galleries in the category, at a higher price, with video reserved for the upper tiers.
Loox · Strengths
- Best-in-class photo and video review collection and display
- On-brand, design-forward widgets that suit visual storefronts
- 4.9 stars across more than 9,000 Shopify App Store reviews
Loox · Trade-offs
- Free up to 500 orders; the next tier is $49.99 a month
- Video reviews require the $49.99 Convert tier or higher
- Widget-rendered review text is less crawlable
BeyondReviews
Both of these are built around getting the review collected and looking good on the page. We start after that: the review is answered, and the answer is written into the HTML rather than drawn by a widget.
BeyondReviews · Strengths
- Reviews and replies in the served HTML, not injected by JavaScript afterwards. The crawlers that read pages for AI answers do not run JavaScript, and you can check any store with View Source
- Every review answered in a voice learned from your own writing, carrying real phrases from your own Search Console data, rather than a suggestion box you still have to staff
- Product schema and aggregateRating on every product page, so your stars are eligible in the result itself
- Every price on the page: free plan, $29 to $249 by volume, Enterprise from $750. No demo required to find out what it costs
BeyondReviews · Trade-offs
- No loyalty, subscriptions or retail syndication. Reviews and replies only, on purpose
- Newer than either, without Fera’s price floor or Loox’s installed base
By the numbers
- $9 vs $49.99
- First paid tier on each. Loox is free below 500 orders, then jumps past FeraShopify App Store listing, checked August 2026
- 2,029 vs 9,511
- Shopify App Store review countsShopify App Store, checked September 2026
- 4.8 vs 4.9
- Shopify App Store ratingsShopify App Store, checked September 2026
Frequently asked questions
Does Fera have a free plan?
No. Fera offers a 60-day free trial but no permanent free tier. Paid plans begin at $9 a month, which is the lowest entry price in this comparison.
Does Loox have a free plan?
Yes, up to 500 orders, on the Beginner tier. Above that, and for video reviews, the Convert tier is $49.99 a month.
Which is better for photo and video reviews?
Loox for polish, Fera for value. Loox has the most polished galleries in the category but gates video to its $49.99 tier. Fera includes photo and video from $9 a month, so it is the cheaper way to get both.
Can I switch from Loox to Fera without losing reviews?
Yes. Both apps support exporting and importing reviews, so you can migrate your existing reviews. Plan a short overlap so widgets do not go blank during the move.
Which is better for SEO?
Neither has a clear edge. Both output rich-snippet schema but render the reviews through a JavaScript widget, so the review text is widget-rendered and less crawlable than a server-readable app like Judge.me.