Trustpilot vs Judge.me and Loox: Company Reviews or Product Reviews?

What is the difference between Trustpilot and Judge.me or Loox?

The subject of the review, and where it lives.

A Trustpilot review is about your company: how the order went, delivery, returns, customer service. It is written on and hosted by trustpilot.com, on your company profile page, and you display it on your store through Trustpilot’s widgets. Its home is off your site.

A Judge.me or Loox review is about a product: whether the jacket fits, whether the serum worked. It is collected by an app installed in your Shopify store and shown on that product’s page. Its home is your site.

That single difference decides almost everything else: which Google feature each one feeds, who a new shopper meets it in front of, and what happens to the reviews if you stop paying.

What does Trustpilot do well?

Trust in the brand. Trustpilot is a recognised, independent name, and a shopper who has never heard of your store can look you up there before handing over a card number. Its reviews also count toward Google store ratings: Google’s help centre names Trustpilot among the third-party review sites it draws on, alongside its own Google Customer Reviews programme. Store ratings are the stars shown for your business on Google Ads and shopping results, and Google says most merchants need about 100 eligible reviews from the last 24 months before a rating appears.

Note what store ratings measure. Google describes them as customers’ overall experience with the business after fulfilment, not ratings of individual products. Trustpilot also sells a Product Reviews add-on on its paid plans for stores that want product reviews from the same vendor, and if you stop paying, your company reviews stay on your Trustpilot profile.

What do Judge.me and Loox do well?

Conversion on the product page, which is the page where the decision is made. Both are good, dependable Shopify review apps with long track records.

Judge.me is the value choice: its free plan includes unlimited product and store reviews, photo and video reviews and Google rich snippets, its paid plan is a flat $15 a month, and its review markup is readable by search engines. It holds 5.0 stars from 47,439 reviews on the Shopify App Store.

Loox is the visual choice, built around photo reviews and galleries. Its free plan, Beginner, runs to 500 total orders; video reviews start on Convert at $49.99 a month. It holds 4.9 stars from 9,666 App Store reviews.

How do the prices compare?

They are priced on different models, so compare the whole year. Trustpilot’s paid plans are billed annually, per domain, with an initial 12-month prepaid term. Judge.me and Loox bill monthly through Shopify.

1. 01Trustpilot Free: 50 review invitations a month.
2. 02Trustpilot Starter: from $99 a month per domain, billed annually ($1,188 a year on its Shopify listing), 100 invitations a month.
3. 03Trustpilot Plus: from $319 a month per domain, billed annually, 300 invitations a month, with a 14-day free trial.
4. 04Trustpilot Premium: from $799 a month per domain, billed annually, 1,000 invitations a month. Enterprise is quoted by sales.
5. 05Judge.me: free, or $15 a month for Awesome.
6. 06Loox: free to 500 total orders, then $49.99 a month for Convert (300 orders a cycle, $50 per extra 300), or $299.99 for Unlimited.

Can company reviews on your own site earn Google stars?

Not as stars for your business. Google’s review snippet rules say that when a business controls the reviews about itself, its pages using Organization or LocalBusiness markup are not eligible for star ratings, and that includes reviews shown through an embedded third-party widget. So Trustpilot reviews of your company, shown on your own site, do not earn your own pages stars in search. That is not a flaw in Trustpilot; the company stars come through store ratings instead.

Product pages are different. Product is an eligible type, so product reviews marked up on the product page can show stars on that page’s search result. That is the job Judge.me, Loox and BeyondReviews all do.

Should you use Trustpilot and a product review app together?

Many stores do, and it is a sensible pairing because the two do not overlap much. Trustpilot answers "can I trust this company" and feeds store ratings on Google Ads and shopping results. The product review app answers "is this the right product" on the page where the shopper decides, and puts stars on that product in organic search.

If budget forces a choice, start with where your customers hesitate. A new brand whose shoppers worry about delivery and legitimacy gets more from a company profile. A store whose shoppers compare fit, finish or results gets more from product reviews. For organic search traffic specifically, product reviews on your own pages come first, for the reason in the next section.

Which reviews actually grow your traffic?

The ones written into your own product page’s HTML. Search engines rank pages, and AI answer engines quote pages, and the page that should be ranking for your products is your product page. Reviews hosted on trustpilot.com help trustpilot.com’s page about you. Reviews on your own page help your page, and they carry the words real buyers use, which are often the words the next buyer searches for.

How they reach the page matters too. None of the major AI crawlers runs JavaScript, so review text that is only drawn in by a script after the page loads can be invisible to them. Review text in the page as it arrives is readable by all of them.

This is what BeyondReviews is built for. It does the classic product-review job, collecting and displaying reviews with photo and video, Google stars through Review and Product schema, and every widget, on every plan including free. Then it puts the reviews to work: reviews and replies are written into the product page HTML, a reply desk drafts an answer to every review in your voice, and from Studio, Chorus counts the phrases your customers repeat about each product and prints the ones you approve onto the page, where Google and AI answers read them. Nothing publishes until you approve it.

It sits happily next to Trustpilot. Keep Trustpilot for the company profile and store ratings; use BeyondReviews for the product pages. It is free up to 100 orders a month, and if you are moving from Judge.me or Loox, your reviews import as part of setup, count toward your rating from day one, and your Google stars are kept through the switch.

Frequently asked questions